Southwest Airlines Case Study Example | Topics and Well Written Essays - 500 words - 1

Southwest Airlines - Case Study ExampleIn 1992, 10% of stocks of the company were owned by employees. It encourages union membership with management having good kind with the labor union, thereby avoiding any loss of mandays through strike or lockups. The organizational culture of company thrives on excellent teamwork that promotes collective decision reservation and shared learning. Being part of profit sharing encourages concept of big family significantly forges personal bond with the company that reflects in their committed work and alter productive outcome.Continuous improvement and innovation in customer service is the hallmark of the airlines. The employees and staff are empowered to bugger off decisions regarding the welfare of the customer on and off the flight. The companys strategy was to increase the number of customer service agents so that the passengers could get improved personal service and emotional bide and security at the time of crisis. Grant (2007) says tha t analysis and identification of the changing preferences of the customer are important ingredients to gain leverage against their rivals (Grant, 2007). Southwest has been focused in its customer service and makes continuous efforts to update its products line with that of the changing public requirements. Companys stock ticker symbol is fittingly chosen as LUV Indeed, the company has been innovative in its new plans and features to meet the challenges of time.While the management follows stringent regulations and strict time schedules, it has, at the same time, empowered its workforce to make decisions based on informed choices. Southwest prefers destination to destination flights which is preferred by customers and therefore is more popular. Its low cost strategy has been successful because of its emblematic customer service, security features and specialized short haul flights. The high