Effects of Propaganda over Voting Behavior

Effects of Propaganda oer Voting BehaviorDissertation OutlineAbstractChapter 1 IntroductionThe main character of this study is come acrossing the effect of propaganda over voter turnout behaviour of Turkish University students. Thanks to this study we burn down implement possible changes in Turkish governance in terms of voting behavior. The research question is that how does propaganda affect voting behavior of students who study at Turkish Universities. I will apply data-based research method, because in experimental research we fire discriminate any changes effectively than other methods.Chapter 2 Review of the LiteratureI will case voting behavior and propaganda literature, thus I can measure changes of voting behavior and effects of propaganda over multitudes decision.Chapter 3 Theoretical school textileIn this chapter I will talk about methodology of my study. I will explain every detail of my study in that part.Chapter 4 Results/ FindingsIn the 4th chapter I will s h atomic number 18 my extends. I will accept specific schooling about students reaction to propaganda and specific effects of these propaganda to voting behavior.Chapter 5 Discussion ConclusionBibliographyAppendix thither will be overly much appendix in my study such as questions of tests, manifests of semipolitical parties and text of propaganda. Literature of Propaganda and Voting BehaviorIn this chapter, for understanding effectiveness of propaganda over voting behavior, we will look researches and studies which argon associate with voting behavior and propaganda.military rating of PropagandaFrench author Jean-Marie Domenach defines propaganda as Propaganda is an attempt to twine the opinion and the conduct of a society in such a counsel that the great deal study a predetermined opinion and conduct.1(Domenach,1969 7). In another article, magic H. Burma defines propaganda as For the purposes of this paper we shall consider propaganda as a systematic, planned attempt by an arouse person or group to control the attitudes of persons or groups by means of suggestion, and consequently to control their actions.2(Burma,1939 15). In another definition Garth S. Jovett and Victoria ODonnel says that Propaganda is a form of communication that attempts to achieve a response that furthers the desired intent of the propagandis.3 Terence H. Qualter emphasized the necessity of audience adaptation Propaganda, to be effective, must be seen, remembered, understood, and acted upon. . . alter to particular needs of the situation and the audience to which it is fetched4 (Qualter, 1962)Propaganda actually started to use with the evolvement of organized society. This organized societies required leader or leaders for effective ruling, so leading has all- in-chief(postnominal)(a) category in hierarchy of society. This importance of leaderships leads to competition among persons who want to be leader to society. In these competitions propaganda used often such as in a ncient Egypt, in North America and Ancient Rome. However, propaganda is used frontmostly in 1622 by Papa XV as an organized structure. Gregory to publish Catholic Churchs views peacefully. Because, during this time there ar sacred wars started again, Papa knows that you cannot stop this conflict by using weapon or violent. There withal occurred Protestant Reform Act, so Papa wanted to find solution by use peaceful ways to finish the conflict and prevent to step-up of Protestant Church. Therefore he created Sacra Congregatio de Propaganda Fide. This organization became official part of Catholic Church this organization was responsible from spread Catholic Church views by the way of propaganda.In the 19th century, with the improvement of nation states and occurrence of ground War I and World War II provide huge bea of utilisation for propaganda. After the Word War I, many people learned that what is propaganda and how politicians apply the propaganda. With the Great War propag anda completely settled to language literature. In the First World War, Al lived Powers and Central Powers used propaganda for providing legitimacy and preparing people to war. According to Terence H. Qualter, During World War I, propaganda used not only as a noun tho as well as used as adjective and it refers to deception and lie for achieving a goal or act. This usage leads to psychological wars today.5 (Qualter H. 1962) During World War I, the United States produces a accusative series which name is Why We Fight. The basic aim of this documentary is preparing and providing high level psychological power among citizens and soldiers. Hovland who is documentary maker, tried to show of legitimacy of war.Domenach describes 4 rules for propaganda such as the rule of simplification and enemy, the rule of exaggeration and distortion, the rule of overall planning, the rule of transmission, the rule of unanimity and contagion. These rules are most important for successful propaganda, b ecause successful propaganda needs good communication techniques. C. Baltac and E. Eke maintenance that political parties use propaganda by the way of 5 basic tools such as political campaign, gallup poll, canvass with face to face meeting, mass media and part meetings. C. Baltac and E. Eke likewise advocate that political propagandas which is used by political parties, have important effect over citizens decision. Especially hesitant citizens are more affected than other citizens. Therefore, propaganda reduces uncertainty of voters about political decision. Tobias Ursprung emphasize that propagandas provide bring out information to voters, provided this free information is complex, not includes cause and effect relationship, so citizens do not check this information because it requires too much effort and time. Therefore, validity of information is important for effect citizens decision ( Tobias Ursprung, 1992). Especially in election time, politicians frequently apply to propa ganda, so politicians stack too much information to citizens. Citizens try to pass in brain filter to understand this information, but if the information is too complicated, citizens do not show extra effort for understand that information because, there are too much information and citizens do not have enough time to justify all information. Therefore, propagandists do not give right information to citizens every time. Joseph Goebbels who is minister of Reichs Ministry of Public Enlightenment and Propaganda during Nazi Government in 1933, says that If you tell a lie big enough and keep it repeating it, people will eventually come to believe it.There are two basic discussion over propaganda. The first one is education and propaganda relationship. There is too much commentary over this discussion. Terence H. Qualter criticized these commentaries and he created a new interpretation. Terence H. Qualter mentioned that if it is known that material is not truth but teaching the material is still continues with the aim of manipulation, this act called as propaganda. On the other hand if there is thought that this material is absolutely truth, this can be not only education but also be propaganda. Apart from reality, if aim of the act is to manipulate peoples decision and behavior for a specific goal, this situation also called as propaganda. In the standard of education, the important thing is reality and trueness of material. On the other hand in the standard of propaganda, the important thing is aim in the teaching. Another discussion topic in propaganda is deception. Terence H. Qualter advocates that propaganda and deception is not same thing. Propagandist of course use falsity terms, especially in pressure times they use falsity words than truth. However, the basic principle of propaganda is not say truth or lie. The basic principle of propaganda is being persuasive. Propagandist use not only falsity but also use truth for manipulate the target group. Therefore , it is biggest thought that propaganda and deception are similar. Basically, there are three conditions of lie like that material must be away from reality, it is know that this situation away from reality, and the main aim must be manipulation. However when these 3 conditions came together, understand to lie is very difficult in practice. Many times people cannot discriminate innocent lie and conscious lie. This uncertain situation occurred important result in World War II. During World War II side of meat Air Force declared that 2.698 German Warcrafts are defeated by English Air Force. However, number of defeated warcraft in German Air Force was 1.733. In that situation English Air Forces declaration is truth actually, but they did not calculate that some planes could reach to German Air Force Base and could repair in there. In that topic another foretell is that people must have information as soon as propagandist to understand propaganda (Qualter 1962) Every person cannot hav e information about everything, so it is difficult to understand that when there is an act, it is a kind of propaganda or not.Voting BehaviorIn the politics, analyzing voting behavior provides successful results in election for politicians. Therefore, politicians give importance to analyze voting behavior. As a result of these analyses, political parties determine their policies.In the literature, basic study of voting behavior is The American voter. This study is prepared by Angus Campbell, Philip E. Converse, Warren E. Miller and Donald E. Stokes at Survey Research Center , University of Michigan in 1960.Their main argument is move model. According to this model, citizens firstly learn their part ID from their parents and well-disposedization. Citizens become dependents this ships company psychologically. Citizens partisanship shapes the development of citizens attitudes, because citizens like their party, they adopt its position. Socialization leads to partisanship and affect peoples voting behavior. Before this study, there was another study which is prepared by Columbia University and this study support that mass media do not directly influence voting behavior, mass media cannot shape peoples decision, it is only supply existence idea. After that study of Michigan University occurred and they supported political party ID.There are some supporters of the theory that the media have limited access to the decision-making process of voters claim four key reasons in minimal effects model. The first is that citizens are not sufficiently interested to take note of the media. The second reason is that conflicting messages cancel one another out. The third reason is that Citizens are selective, and they choose to receive only such information as reinforces their existing preferences. The last reason is that the messages which are absorbed are catalysed through individuals own interactions and communication.6 Ahmet Taner Klal supports that there are four determin ed elements of voting behavior such as security, dignity request, emotional dependence and religious-political beliefs (Klal, 1987). In that definition security is related with economy. Ahmet Taner Klal also mentioned that people who have low but stable economic revenue wants stability in economics and also politics. They do not prefer any risky situations, they prefer protect possessed economic value. On the other hand, some group of people who do not see respect in the society, feel lack of confidence against present government, so they prefer alteration and they give alternative parties. Emotional dependence refers to people can feel dependent himself to a leader or a political party, so they vote to this leaders or party even if policies of the political party or leaders are insufficient. Similarly, religion and political view also affect peoples voting decision. People feel dependence to religious and political view (Klal, 1987). According to Lipset and Lazarsfeld, if policy of government is related with interest of a social group, member of this social group became active in election, so participation to the election will increase. There is a pressure in society about political participation, in that society electoral participation also increases. However this situation can change according to relationship between individuals and group. Lipset and Lazasfeld also mentioned that there are some indicators which change side of vote. For example, with the transition from awkward society to industrial society, aspects of class society become more effective rather than regional effects in voting decision. With the increase of social inequality, peoples participation to politics also increases. With the industrialization, welfare in society increased and people started to compare their welfare with other countries, in that situation if their states puzzle behind of other countries in terms of welfare, there started infelicity. Apart from welfare, daily politic al events also affect citizens decision, especially irresolute citizens. For example, with the increase of vehemence acts in the country, hesitant citizens can vote to alternative parties. (Lpset and Lazarsfeld 1954364)According to Rui Antunes , there three basic models of voting behavior such as social, psychosocial and rational choice. In the first model of voting behavior, Harrop and Miller advocate that social groups are more important than individuals in voting behavior. They refuse individualism which is supported by economic and psychological come. Socialist procession says that peoples approaches and value system are important in voting behavior, so socio-economic status geography and social groups become important elements in voting behavior. The basic subject of sociologist approach is not voter their basic focus area is political parties and social groups (Harrop and Miller 1987 157). The basic principle of groups is foundation of norms and punish to members who do no t follow norms of the group. This situation leads to increase of political participation. In the psychological model of voting behavior, important thing is voters dependency to the political party like a supporter of a football team. The basic assumption of psychologist approach is that choices of voters based on power of psychological elements, under that psychological power, citizens transform to partisanship. Partisanship is acquired through a socialization process, influenced by the values and attitudes of family, colleagues and peers (Antunes, 2010). Partisanship is a genuine form of social identification in which Citizens have an enduring sense of what sorts of people belong to various parties and whether they identify with these social groups (Green, Palmquist, Schickler, 2002). The last approach over voting behavior is rational choose approach. This approach is firstly used by Antony Downs in his famous book An economic theory of republic. In that approach self-interests a re main focuses. When citizens vote, they consider their self-interest. This approach refuses emotional elements and dependency to a political party or leader, social environment. In that approach, citizens quantify past events and decisions rationally and they take decision according to result of this evaluation. Voters do not focus promises, they focus realistic results. Therefore, politicians cannot affect those citizens by the way of propaganda. Citizens conceptualise only maximization of profit and they give their decision in the light of this idea. (Antunes, 2010) Apart from these basic models there are also resonance model, this model support that persuasion to voters is acceptable, but political campaign work together with voters education and idea. New political campaigns merge with other older information, after that situation, voters can move or not from propaganda. The most important power among voters past information is political party ID. (Iyengar and Simon 2000158 )In voting behavior literature John E. capital of Mississippi has important study. His study based on reciprocal influences between part affiliations and part evaluations. He mentioned that part identifications are highly influenced by peoples evaluations of what policies each party advocates relative to their own preferences and party affiliations have little direct influence on the voting decision except for people who see little or no difference (Jackson, 1975).With the improvement of technology, internet also becomes important part of peoples life. Internet has led to a world-shattering reduction in the cost of information. The possibility of distributing information at a low cost further increased the number of available sources of information. Thanks to internet, voters can reach the information easily and they can decrease effect of manipulation to minimum.W. Lance Bennet support importance of political image, he says that there are three elements in creating political image . The first element is preparing simple theme or message for voters. The other element is designing the messages more effective and lovely than other candidates. The last element is using all ways to reach voters (Bennet, 2000). Bruce Newman mentioned that for creating an image in voters brain, politicians emphasis that candidates personal qualities. There are a lot of factors which create political image. Generally political image of candidate includes honesty, reliability, specialty, and achievement and intelligence terms. All these terms are combined with ashes language, thus candidates try to change voters decision (Newman,1999).Schmitt-Beck and Farrell studied over political campaign and voting behavior and they support that political campaigns may be effective, but level of effectiveness can be changeable, so effect of campaign can change according to condition and situation.ReferencesBaltac, Cemal Eke, Erdal Siyasal Propaganda Aralarnn Semen Davran zerindeki Etkisine Yneli k Semen Algs Isparta rnek Olay ,Uluslararas Alanya letme Fakltesi Dergisi, 2012, p115-126Domenach, J M., Politika ve Propaganda, ev.Tahsin Ycel, Varlk Yaynlar, stanbul, 2003.Ursprung, Tobias, The use and effect of political propaganda in democracies, Kiuwer Academic Publishers,1992, p 259-282Burma, John H., The General Theory of Propaganda,1939,p15-19Qualter, Terence H,Propoganda Teorisi ve Propagandann Geliimi ev.nal Oksay,p 255-307Antues, Rui, Theoretical models of voting behavior, Escola Superior de Educao Instituto Politcnico de Coimbra,2010, p 145-170Falck, Oliver Gold, Robert Heblich, Stephan, E-lections Voting Behavior and the Internet American Economic Review, 2014, p 22382265Kannan, Harini L.,2009, Electoral Manipulations, Economic Policies and Voting Behavior in IndiaBartels, Larry M., 2008, The Study of Electoral BehaviorVisser, Max, 1996, Voting A Behavioral Analysis, Behavior and Social Issues, passel 6, No. 1, p 23-34Aydn Kl, Esra, Semenlerin Oy Verme Davranlarnda Etkili olan Siyasal Faktrlere likin Bir aratrma Ankara rnei 21.yzylda Sosyal Bilimler, say2, p179-222Karahan, Zeynep, Yasal letiim Yntemlerinin Semen Davranna Etkisi ve 22 Temmuz 2007 Seimleri,Alotaibi, Nasser N.,2013, Media Effects on Voting Behavior, European Scientific Journal , vol.9, No.20,p 1-11Ylmaz, Ayhan , Seim Dnemlerinde Oy Verme Davrann machinationrclitiim Kampanyalar,p 395-420Jovett, G. 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