Kung life Essay

1. How does Lee assess the day-to-day quality of !Kung life when they lived as foragers? How does this view compare with that held by many anthropologists in the early 1960’s? Lee begins to assess the day-to-day quality of the !Kung by keeping records of their food sources and water sources. He makes table depicting the !Kung’s movements during dry season to wells of fresh water. He documents how many different groups stay at which well. He tables all the available species of crops and food and comes to the conclusion that out of 75 percent of the listed species of food the !Kung are only using a selected few. One of the most utilized food is Mongongo nut that will grow in harsh weather conditions. A !kang was documented saying â€Å"why should we plant, when there are so many mongongo nuts in the world†. These charts indicate that the !Kung are not living from hand to month on the verge to starvation as previously believed. If the Bushmen were living on a starvation level then Lee theorizes that one would expect them to exploit every available source of nutrition. 2. According to Lee, !Kung children are not expected to work until after they are married; old people are supported and respected. How does this arrangement differ from behavior in our own society, and what might explain the difference? In our own society children don’t work until they are 14 or 15, some begin working at a younger age. A few 10 or 11 year olds with entrepreneurial spirits will go to houses offering services to cut lawns for $10 or what have you. It biggest difference between is that young men or boys in the !kung do not work until they are married. The possibility for that could be  the boy now has his own family now and must contribute to the hunt in order to provide for his own faction of the family. Elders in my society and in American culture I believe are no respected, they’re forced into nursing homes or become the burden of one unlucky sibling. The !kang respect and honor their elders possibly cause they honor knowledge and elders living the longest have the most to offer. 3. What was a key to successful subsistence for the !Kung and other hunter-gatherers, according to Lee? Lee stated one of the dominant themes contributing to successful subsistence of the! kung and other hunter gathers is the extreme importance of the environment in molding their cultures. These cultures are exemplified by cases in which their â€Å"technology† was simple yet utilized in such harsh and extreme environments. Lee urges the shift of thinking of hunting and gathering cultures as a persistent and well-adapted way of life. 4. In what ways has life changed for the !Kung since 1964? What has caused these changes? Chapter 10 1. What about the Koyukon and Inupiaq cultural knowledge of their environment resembles the controlled studies characteristic of the scientific method? Are there differences? â€Å"Unilineal evolutionists† label hunters and gather’s as unrefined or cultures that are less developed in terms of critical thinking. Lewis Henry Morgan would classify them savages, but the Eskimo cultures could debunk that theory. There is a lengthy cognitive process within the Eskimo ways of life. These hunters observe their natural environment in detail and get familiarized with it like scientists. They observe the animals they work with or hunt and develop theories about animal behavior and strategies to hunt their prey. Not only do they understand animal behavior from their studies but they also a wide array of knowledge about their land. These  traditional hunters are indeed refined they know how critically think and used their cultural knowledge of animal behaviors and their land to survive in one of the most cold and barren parts of the world 2. What do the Koyukon Indians have to know to successfully hunt a bear in the early winter? The Koyukon Indians must know how to find the bear’s den. The den entrances are hidden beneath 18 inches of powdery snow and are given away to subtle clues that the koyukon are familiar with. One of the clues are patches where no grass protrudes because the bear as clawed it away for insulation and â€Å"faint cavities in the ground hinting of the footprint depressions in the moss below †. After capturing the bear they must kill it in accordance to Koyukon customs and tradition. These rules and customs are set in place for the purpose of not disrupting the bear’s spirit and to show respect for the animal and the environment. 3. How can Eskimos predict sudden sea squalls? The Eskimo’s predict the sudden sea squalls but studying the habits of seals. The elder Eskimo was explaining seal patterns for when a seal comes up for breathe under the water. If the seal comes out of the water to breath with its back arched up right to sky and it’s head fully out of the water exposed then the weather will be a normal. But if the seal surfaces faced down with halfway submerged under water still then this was a preview for ominous weather to come that day. 4. By what processes do Inupiaq and Koyukon learn about Nature and the behavior of animals? The processes of cultural knowledge that is learned by the Inupiaq and Koyuken are, in my opinion, a prolonged participant observation. These people spend generations watching and living with the animals of their environments. They’ve learned hunting skills from polar bears, such as acting like a seal to sneak up on a seal. Many of their traditions and  knowledge of the environment is passed though the generations through form of participant observation. The men take the boys to hunt and they large amounts of time watching their life span watching these animals and living amongst them.

19th Century Rural New England Family Essay

19th Century rural New England family was a protrusion of slave-master relationship that affected all facets of American socio-cultural life. The narrative of Frederick Douglass describe that interracial relationships between a slave woman and male master were common but these relationships never got any social or religious sanctity. Douglass portrayal of his mother clearly indicates the relationship with her master provided no solace to him but rather aggravated her pathos and miseries. It further manifest that such relationships were not based on any mutual warmth but were a manifestation of ‘gratification of their (masters) wicked desires profitable as well as pleasurable†. (p. 166) The slave child, production of this relationship, was not entitled to any privileges or rights, socially or legally. So it was quite likely that â€Å"the children of slave women shall in all cases follow the conditions of their mothers† (p. 167) These slave children were also deprived of maternal affection as â€Å"it [was] a common custom, in the part of Maryland†¦, to part children from their mothers at a very early age. Frequently, before the child [had] reached its twelfth month, its mothers is taken from it, and hired out on some farm a considerable distance off†¦ (p. 165) The mother-children relations were cordial but they were not allowed to meet quite often as Douglass himself saw his mother five or six times during her lifetime. See more:  The 3 Types of Satire Essay The relationship never developed as there was very little communication between mothers and their children. These children were also kept ignorant of their birthdates and parentage. They were also shorn of basic necessities of life like clothing, lodging and nutrition. Furthermore, these slave-children were subjected to amplified hardship as compared with other slaves because they were â€Å"a constant offence to their mistress†. This also highlights that 19th century rural family of New England was not solely patriarchal but women had immense influence in the affair of household. For example, Douglass writes, â€Å"The master is frequently compelled to sell this class of his slaves, out of deference to the feeling of his white wife. †(p. 166) Similarly, relationship with other member of his parental family were used to be harsh and they were used to undergo harsh treatment and whipping by their white brothers quite frequently. There was no intimacy between slave brothers and sisters and their mutual relationship never developed due the absence of a central tie i. e. parentage. On the other hand, it is illustrated that the role of slave woman in the community were limited to heavy toil and labor at plantations, fulfillment of master’s lusts and sexual desires whenever needed. Their emotional, psychological and mental health was never taken into consideration. The relations of these slave girls and slave children to the community were totally utilitarian and totalitarian as they were used as tool to increase the agricultural production and to satisfy the savage desires and habitual formations of the masters respectively. These slaves were regarded as an entity that was included in their (master’s) property rights and were sanctioned by socio-legal system. So in the wide social perspective, slaves acted as economic instruments and this subordination was characterized not only by commercial necessities but also by psychological phenomenon i. e. to satisfy the human propensities by subjecting them harsh punishments.

Project management risk management Essay Example | Topics and Well Written Essays - 1250 words

Project management risk management - Essay Example Risk can be defined as the possibility of loss. Risk arises due to the inability to achieve objectives within defined cost, schedule and technical constraints. Risk has two components, one the possibility of not achieving a particular outcome, and the second is the result of failure to achieve the outcome. The former is the probability of risk and the later is the loss. Risk management is a set of action that help the managers plan to deal with uncertain occurrences. It is through risk management managers assess risk and manage to reduce it to an acceptable level. The key idea in risk management is not to wait passively for a risk to materialize and become a problem. The objective of risk management is to ensure that for each perceived risk we know well in advance how to tackle it. The process of risk management begins during the analysis phase and the actual process of managing risks continues throughout. Risk management is a dynamic process because it deals with the activities that are yet to happen. Risk management has two fold agenda. First deciding actions for preventing risk from happening and second deciding actions for tackling risk that materialize. Therefore risk management is all about preempting a risk, coming up with a plan for resolving the risk and finally executing the plan. Risk identification: In this step manager gathers information about the potential risks in the project. The project manager plans the strategies for avoiding risks or controlling them. They discuss availability of technology, manpower, prevailing environment and the project related factors. The manager picks up the thread from these and creates a risk log. After risk log is prepared, the project manager calls a meeting within the team and technical experts to discuss the risk log and the mitigation plans. One of the effective ways of identifying risks is using a questionnaire to list out risks. Risk analysis: It consists of three steps i.e. Risk probability, Risk impact and Risk factor. After identifying the risks the manager needs to analyze the risks. Uncertainty and loss are the two characteristics of risk. The uncertainty factor in risk means that the unknown event may or may not happen. While analyzing risk manager needs to quantify the level of uncertainty and the degree of loss. Based on this, manger plans schedules and costs. During analysis, information on risk is converted into information on decision-making. There are various tasks involved in risk analysis; initially the task in risk analysis phase is to describe the risk. The risk can be product related, process related, organization related, client related or infrastructure related, secondly the manager quantifies the probability of occurrence of risk and thirdly the risks are rated depending on their probability of occurrence. Based on the probability of risk the manager identifies the impact of risk on cost, schedule, and quantity, which needs to be calculated and graded. Each risk is prioritized relative to other risks. The manager can prioritize risks based on the probability and impact of risks. High impact risks with moderate to high probability will catch the attention first. Risk Mitigation: Risk mitigation is the best possible approach adopted by the manager to avoid risks from occurring. The probability of

Friendly Bank Coursework Example | Topics and Well Written Essays - 1500 words

Friendly Bank - Coursework Example The case scenario involving the Friendly Bank gives a situation whereby the task force at the bank is organised in teams. The teams are made up of 14 team members with a team leader and an assistant team leader. The bank came into existence as an online arm of Parkers PLC that had undergone poor management that almost made it go bankrupt. Packers PLC had a kind of non-aggressive kind of organisational culture among its workers. This was expressed, by the way, its workers worked with a lot of reluctance without bothering anything. Several problems set in when most of the former workers at Parkers PLC are again employed at Friendly Bank as the Long Stays to head the customer advisor teams. The problems that set in include the different groups working at the bank not working well together, teams also not working as teams, members of teams have no common motivational factors and wants, a lot of tension between individuals and groups leading to absenteeism, poor performance and informal p ower games, and lack of proper leadership decision making. This paper it, therefore, aimed at providing an analysis of the case and at the same time addressing the problems faced by the bank by providing possible solutions that the management can apply. Friendly Bank is adversely affected by organisation design/culture problem. To begin with, most of the employees who were previous employees at the branches of Parkers PLC that were closed down, were eventually transferred to Friendly Bank. Such employees, like Sheila, display a particular culture that has been implanted in them since they were workers at Parkers PLC. This is quite evident as the so-called "Long stays" are depicted to have a particular character of not being bothered about meeting the weekly Sales Against Targets. Sheila, for instance, says, she feels the team members are doing enough given that they are always

Extreme Mental and Financial Stress Research Paper

Extreme Mental and Financial Stress - Research Paper Example Attitude towards spending money also depends on the nature of a person. Romantic and beauty conscious people spend a large part of their money on dating, buying expensive cosmetics, and giving expensive gifts to their loved ones. Some people who are interested in the latest technologies spend their money on buying new laptops, the latest cameras, and other technological products. Some people also spend their money on charity and human welfare purposes. There are different people having a different attitude towards spending money. Some of the categories of people include people who think money is money, people who think money is everything, and Scrooge. Let us discuss all of these categories. There are some people who think that money is everything. They believe that they can buy everything with their money. Those people live a high standard of living and spend a lot of money in order to retain their status in society. Such people’s attitude is not towards saving money for futu re rather they focus on the present status of their lives. Those people, who think the money that money is everything, spend their money to fulfil various luxurious desires. Some of the desires of such people include buying a beautiful house, getting high standard education from the world’s top universities, buying latest cars, spending holidays in San Diego or Honolulu, and many other desires. Use of money has no limits rather it depends on the nature of the person who holds the money. It is also a common fact that the desires of a person increase with an increase in the resources and decrease with a decrease in the available resources. Attitude towards spending money also depends on the social status of the people.

Video Gamers Essay Example | Topics and Well Written Essays - 750 words

Video Gamers - Essay Example Because the systems and new games are not usually available at bargain prices, this world is also often filled with those individuals who have a decent amount of disposable income available to them, aka young professionals. While all gamers seem to feel it’s important to solve the game’s challenge and tend to lose themselves in the action of the game sometimes to the effect of losing track of real time, different types of games attract different types of gamers (â€Å"Profile†, 2006). For example, Halo 2, Half-Life 2 and FEAR, which are first person shooter games, would be likely to attract gamers who have a high need to succeed and expect to beat the game even on their first play. Multiplayer games like Counter Strike, while still featuring similar characteristics to the games listed above, can often appeal to those individuals who enjoy a challenge and don’t mind spending the time necessary to meet it. When not able to actually be at home and involved in their particular favorite video game, gamers can often be found participating in activities that further their video game world, such as shopping for new gadgets or researching new games. Because of the nature of the video game world and the involvement of players within this world, gamers are usually not involved in many other leisure-type activities, preferring to devote their time to solving the latest game challenge or investigating the new technologies available for game development. However, gamers are not necessarily isolated individuals secretly plugging away at defeating the latest cyber enemy in the dark.

Story analysis Assignment Example | Topics and Well Written Essays - 250 words - 1

Story analysis - Assignment Example He has come to know that, if he truly loves his brother, he should respect his desire for freedom and individuality and to appreciate how music frees all of them from their inner struggles. The story has the theme of brotherly love. The narrator cannot seem to show his love for his brother whom he has harshly judged, when the latter chose to be a jazz player instead of finishing college and especially when he became addicted to heroin. This short story includes their mother’s narration of what happened to their father’s brother. Their father lost his brother due to racism and injustice. His mother reminds the narrator to take care of his brother: â€Å"You may not be able to stop nothing from happening. But you got to let him know you’s there† (Baldwin par. 112). She tells his son to love his brother whatever happens because the world is already cruel, and the only way to make it less cruel is to ensure that they have each other’s back whatever happens. If they suffer, and they will, they must suffer

Racial Discrimination Essay Example | Topics and Well Written Essays - 1000 words

Racial Discrimination - Essay Example Few countries have experienced as persistent and as institutionalized and formal a system of ethnic and racial stratification as has South Africa. Loosely divided into Blacks and Whites, with the former comprising approximately 90% of the population, assimilation such as which would lead to national unity and the subsequent negation of racism was offset by the institutionalization of racism. The Whites, non-native to the country and comprised of the earlier Dutch immigrants, Afrikaners and the later English ones, had, not only come to the country as colonizers but had, quite effectively, laid their absolute claim over the country through the assumption of control over its political and economic institutions and, in the process, denied the presence of the native population. South Africa's native population, comprising at least 75% of the country's inhabitants, were denied a political and economic presence in the country A system of ethnic stratification had, in essence, relegated them to the status of non-beings, to the extent that they were deprived of any and all conceivable basic human rights within their own country. They were no simply regarded as inferior but defined by the law as such. Within the context of the stated, the very notion of penetrating through the racial divide, of combating racism and of creating a society/nation founded upon the acknowledgement of the equal claim of all citizens to basic human rights, let alone equality per se, was a virtual impossibility. Indeed, the attainment of the stated was predicated on dismantling the apartheid system which had, not only institutionalized racism but which had effectively de-legitimized racial equality. As is amply clear from the foregoing, South Africa was founded upon a racist political and economic system. The White minority dominated over the majority and domination reached the extent of the dehumanization of 75% of the population. The remaining 15%, classified as nonwhites and comprised of the racially mixed Coloreds, Asians and Africans of various tribal origins, stood mid-way between the two. That does not mean to imply that that they were granted rights which, by any stretch of the imagination, were comparable to those enjoyed by the Whites but that they were not as dehumanized and as marginalized as were the Blacks. Even though the Apartheid system was dismantled in the 1990s due to the efforts of Nelson Mandela, later elected the country's first black leader, the fact remains racism still prevails. It prevails because of its long history in South Africa and s sustained by the fact that the Whites and the Blacks remain unequal insofar as socio-economic and educational status is concerned. Within the context of vast inequalities, assimilation remains a distant goal. Although Canada is as arguably a two-nation country as is South Africa, it is not a divided nation. South Africa's divisions are determined by race and Canada's by national and linguistic roots. The implication here is that the French and the English Canadians are not regarded as separate and unequal but different. While a case may be made for the fact that this hardly allows for assimilation and ultimately leaves Canada vulnerable to divisiveness, an equally strong case may be made for the fact that Canada's ethnic stratification is not predicated on this particular

Is Behavioral Treatment of Obesity Effective Essay - 2

Is Behavioral Treatment of Obesity Effective - Essay Example Apart from the high cost of treating and managing obesity and the related health effects, the high prevalence of obesity increases morbidity and mortality. The obesity problem has attracted significant attention from multiple stakeholders including governments, health sector, and researchers. This has resulted in the identification of potential treatment strategies, most of which are related to preventive treatment. One of the proposed preventive treatment approaches for obesity is behavioral treatment. Apparently, obesity is widely regarded as a lifestyle health condition that can be effectively managed through altering our lifestyles. With the real health and cost effects of managing obesity, it is important to consider the effectiveness of proposed treatment approaches. The purpose of this paper is to determine whether behavioral treatment of obesity is effective by analyzing three peer-reviewed articles on the same subject. This article presents the details of an empirical study that sought to compare the effectiveness of behavioral treatment for obesity using three delivery methods including via the internet, in-person, and a hybrid of the internet and in-person. The researchers’ primary purpose of the study was to evaluate the comparative efficacy of delivering a comprehensive behavior treatment for obesity using the three methods. The secondary purpose was the evaluation of perceived social support and treatment adherence to the three treatment delivery methods. To realize these, the researchers recruited 481 overweight adult participants for the longitudinal study which lasted for a period of six months (Harvey-Berino et al., 2010).

Contemporary Marketing Essay Example | Topics and Well Written Essays - 3000 words

Contemporary Marketing - Essay Example The company was formed in 1998, by two Stanford University students Larry Page and Sergey Brin (Hamen, 2011). The company has grown extensively over the years and has in many ways surpassed the basic objective of accumulating all information and providing easier accessibility across the globe. As explained in the website, â€Å"From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world† (Google, 2011). The company now has a wide range of products and services and several different options which help make it easier for the world to share the information. For instance the company has developed several applications like Gmail, Google Calendar, Google Docs and many others which help in better acces sibility to data and information. The further sections will deal with the impact of technology on several aspects of marketing of Google (Hamen, 2011). Marketing communication is a major part of every business and in some ways can be considered to be a subset of marketing itself. The marketing of a company is based on the marketing mix (4 Ps in the case of products and 7 Ps in the case of services), and marketing communication is a means of promoting the marketing mix of a company. Technology and marketing go hand in hand and with the ever changing technology, the options for marketing communication have also increased to a great extent (Jobber, 2009). Marketing communication within a company needs to be integrated as it helps keep the customers aware of the brand name and image. Advancing technology is definitely not a trend and this has a number of

Jewish Federation Apartments Essay Example for Free

Jewish Federation Apartments Essay The Jewish Federation Apartments is a ‘humanitarian’ housing public service organization for the elderly, those who are 62 years and above, and those who may be impaired in terms of mobility, those who are 18 years or older. The Jewish Federation Apartments is a public service offering founded and run by the Jewish Federation of Greater Buffalo. Preservation of the elderly people’s dignity, safety and decency of the occupants of the apartments is the main aim for maintaining the Jewish Federation Apartments. Through the years of activity, the Jewish Federation Apartments offer not only housing but also integrated social activities that encourage the apartments’ occupants to integrate not only with their family members, if any, and the community. Jewish Federation Apartments 1) Describe the agency’s mission statement. Identify the client base of the agency including the cultural groups The Jewish Federation Apartments was started by the Jewish Federation of Greater Buffalo to offer housing and humanitarian care to the elderly as well as those who may be mobility-impaired. The main mission of the Jewish Federation Apartments organization is to offer public service to those aged 62 years and those who are 18 years and older and are mobility-impaired. The main mission is to safeguard the dignity, decency and safety of occupants while offering social services. In any given community or society the elderly and mobility-impaired may feel the need for loving care that would give them the feeling of being a ‘normal’ part of the community. As it may be noted, both the elderly and mobility-impaired may have a sense of need to move around like any other member of the community. The mission of the Jewish Federation Apartments is to ensure that those who qualify to be tenants in the apartments get affordable housing in a safe environment and that their dignity and decency is sustained. Only those who are successful in qualifying for tenancy based on the Jewish tradition would attain residence in the Jewish Federation Apartments. The Board of Directors’, all offering their services voluntarily, goal is to ensure that the personal dignity, physical, emotional and spiritual life is of enhanced quality. These are all in the fulfillment of the Jewish Federation Apartments’ mission. According to the president of the Jewish Federation Apartments, that I interviewed, the place is predominantly occupied by Jews but this may only be so due to the fact that the apartments are a public service offered by the Jewish Federation of Greater Buffalo. Another reason this may be so is due to the fact that qualification for occupancy/tenancy is guide by the Jewish tradition. This, and many factors, has seen the apartment’s occupancy be mainly of Jewish oriented persons, though there are other cultures and other religious occupants such as the Polish, Italians and Persians. The Jewish Federation Apartments has always advertised or sought to attract applicants from all cultures religions, ethnicities and communities and this has seen it achieve its current diversity of occupancy cultures. The Jewish Russian community seems to be one that has the highest occupancy numbers; however, other communities are also increasing in number. In the past approximately half of the Jewish Federation Apartments was from the Jewish Russian community that moved to America a long time back. However, in recent years, this has changed and the Jewish Russian community seems to be reducing to about 35-40% of the whole community says the Jewish Federation Apartments president. Despite having an open invitation to all ethnics and religions and communities, the Jewish Federation Apartments seems to have low attraction of the African American community. The main reason why there seems to be no African Americans is that, the community seems slow to accepting change from their communities and neighborhoods. The African Americans seem not too keen on moving from their neighborhoods. This then explains why Jewish Federation Apartments’ occupancy has no African Americans despite there being a waiting list of the community, reveals the Jewish Federation Apartments president during the interview. Current occupation in the apartments is mainly of whites as African American communities are slow in taking up the challenge of change that may come from moving from their communities. In the past the African American were tenants in the apartments, however, they seem to have moved out since currently there are only a white population of tenants remaining. All these were revelations from the interview that I carried out with the president of the Jewish Federation Apartments. Despite there being a waiting list from the African Americans at the Jewish Federation Apartments, they do not want to move there yet. 2) Describe the agency’s cultural and linguistic competency plan Culturally, the Jewish Federation Apartments agency has been diversified, however with a reduced attention and interest from the African American community. The agency’s efforts to attract all communities to consider occupancy at the apartments have been generally attractive and open to all. Advertisement for apartments is open to everyone who is over 62 years and those who are above 18 and are mobility-impaired. The culture of the agency is to care safeguard and ensure that every tenant’s decency and dignity is enhanced. The current situation seems to lean more on the Jewish setting. Since the agency is in a predominantly white community, the cultural orientation may be leaning to the whites’ culture. The African American community on the other hand seem to be holding on to their cultures since they seem adamant about moving to the Jewish Federation Apartments despite a past occupancy and application for consideration for tenancy. Jewish Federation Apartments agency culture is that of a friendly and social environment that allows the tenants to interact though there are policies that govern occupancy of the premises by ‘outsiders’. One may therefore be right to say that the agency is well out to protect the qualified tenants and the community of Jewish Federation Apartments. One culture that the Jewish Federation Apartments community seems to have adapted is that of organized friendly activities that ensure all tenants have some sought of meeting point to engage in friendly socializing activities. In this way, many who may be old and rather disoriented would be uplifted emotionally and spiritually. By using a clear and concise tenant handbook, the agency’s aim is to give clear tenancy regulations that must be followed. By doing this, the agency is able to enhance the culture of organization and responsibility. This means that tenants are able to correlate and live peacefully with one another. The cultural plan of the agency is to maintain an open community culture that would ensure that all tenant correlate and live with harmony under the rules and regulations. Adequate, clear and precise communication has been one main challenge for the agency. Clear communication among all thee different language speakers, understanding each other and having clear and understandable communication with the agency are among the language challenges the agency faced. The legal tenancy documents print language, as well as all kinds of communication have to be clear and understandable. Linguistically, there has to be clear communication in order for all to understand each other. In order to make this possible, the agency would have to produce/print communication materials in understandable tenants’ languages. In the past, the agency printed documents in two main languages; English and Russian. This may be a sign that other language speaker, though of minority groups, may also desire to be able to get materials written in their language so they can understand. Legal documents are important and crucial and must be well understood to avoid any legal or regulatory conflicts. The agency may make plans to ensure that all tenants get these legal tenancy documents in languages that they can understand, however, since people who speak other languages seem to be quite few to justify the cost of translating these documents to specific individual languages. Past translations made to Russian have proven challenging since Russian tenant challenge the agency for not giving accurate translations. This may be a challenge of language translation that may affect may other language translations unless there be a specialized organization making standard and accurate translations. Lack of an official translation made the U. S. Department of Housing and Urban Development (HUD), want to translate English to other languages such as Russian, Spanish, French, Polish, Chinese and other languages. Though this has not been done by HUD yet, it would give positive response if done, says the agency president. If the U. S. Department of Housing and Urban Development (HUD) translated, the tenants may feel that the translation was done accurately and of higher standard. In the past, the agency had tried to make Russian translations as this would seem cost effective considering the Russian population that justified the translation efforts. The main translators that the agency has used in the past for the Russian language were the language institute as well as Russian translators. This has however not proven to be fully accepted by the Russian community. The community claims that the translations are not accurate hence posing a translation challenge to the agency. The main plans made by the agency to bridge cultural and language barriers are: †¢ From the interview with the Jewish Federal Apartments’ president, it seemed apparent that language would be most tasking and most challenging to the agency to deal with. During meetings tenants have had to come with translator who would translate to them so they would understand the meeting proceedings. †¢ The agency has made efforts to have its notices written in Russian as well and placed on the bulletin board. This would be a sign that the agency is making an effort towards fulfilling the laid out cultural and linguistic competence outlined by the National Standards on Culturally and Linguistically Appropriate Services (CALS). †¢ In an effort to make communication between the agency and the tenants clear, when a tenant goes to the agency offices, he/she has to go with a translator who may be a relative, friend or fellow tenant. This, as easy as it my seem, is one of the many culturally and linguistically challenging issue that the agency may have to address urgently as availability of a good and accurate translator may require one who is neutral well versed with both languages i. e. the agency’s and tenant’s languages. †¢ English training is offered by the agency twice a week at the agency premises. This seems to be one of the agency plans to make communication with the tenant s easier and cost effective instead of having to translate all communication materials and finding a translator for each tenant speaking other languages. The main challenge with this kind of plan may be the ability, willingness and availability of the tenants to attend the classes. Great efforts were made in housing and urban development programs to facilitate affordable housing. Culturally competent services did not have a successful impact. To prove this, one may say that even with bilingual services and culturally appropriate information, caregivers do not consider that many minorities did not read or write in their native tongue, so that traditional mainstream communication methods were not reaching them. More importantly there were still not enough minority providers and caregivers (cited in Lecca et al, 1998). All plans by the agency to ensure that it conforms to the standards of CALS may seem rather wanting. However in order to ensure standard culturally and linguistically appropriate services, the agency would have to put more effort into ensuring that all tenants cultural and language needs are considered and integrated into the agency’s policies and culture. It may be recommended to the agency to work with HUD and CALS and other human service organizations to ensure a level of conformity to the standardized operational policies. Cultural competence is based on an organization’s policies, principles and structures working effectively across all cultures. Organizations have to contain the capacity to value diversity in cultures and linguistics, carry out self assessment to ensure they can manage the dynamics of visible diversity, have cultural knowledge and adapt to the diversity and cultural differences of the people and communities they serve/work with. In this way all individuals will have a sense of care and respect, decency and dignity as well as pride in their culture and language. This is the agency’s main objective and one that may help it conduct a self assessment to ensure conformity to these basin cultural competence guidelines . Organizational processes of policy making, management and administration as well as service delivery should be based on the foundation of cultural competence by considering and integrating the community or those they serve in all processes. The agency’s capacity to offer effective communication and convey information that is easily comprehended by all persons including those with low English proficiency, seemingly low literacy, and/or any form of disability would only be reviewed by the agency itself. The current situation at the agency implies a need for this to be accomplished to ensure all tenants’ cultural, linguistic and communication needs are well catered for. 3) Examine how the policies are implemented The Jewish Federation Apartments agency follows policies developed by the U. S. Department of Housing and Urban Development (HUD). The HUD leases are the ones that have to be implemented and used by every house and its rules have to be followed. Individual human and support services offered by the agency have to be in the preferred language and communication medium of the tenants and community served. For this to be accomplished, the human service organizations such as the agency have to ensure that the policies conform to the government and/or local mandates that may be governing language access. Besides the lease document developed by HUD, the agency has house rules it has developed and documented. This two guiding documents have used at the agency by all tenants and observed by the staff, all communicated in English and Russian. All documents pertaining to the lease and house rules are communicate and provided to all tenants so as to ensure smooth operations at the agency apartments. According to Lecca et al, the health social and human service practitioners of today are no longer faced with patients/consumers of only one culture, but also with those who are of different cultural backgrounds and with different needs. With the changing and current demographic settings, agencies and human service providers have then to be culturally competent so as to meet the rapidly growing minority population. 4) Design a cultural and linguistic competency policy for the agency and suggestions of implementation strategies to improve the cultural and linguistic competency of the agency. Most social scientists and human service experts agree that if our community is more educated, better trained and healthier, productivity is an inevitable result. Housing projects and alternative community training employment and educational services have also incorporated culturally based competence service and methodologies with some success. In order for the agency to be competent in cultural and linguistic policies, there has to be a level of commitment that is not dependent on the availability of resources but rather on the aim of equitable, respectful, understandable and effective human service delivery. In order for this to be effective, a change in policy and policy implementation processes has to be implemented. Linguistically and culturally all ethnic and religious communities must be equally considered and served. All services offered by the agency have to be equally and clearly communicated to all culturally and linguistically diverse tenants. This kind of communication must also be clear, concise and understandable in the tenants preferred language and mode. In a bid to make this quest for equal, clear and understandable communication, the agency must collect all relevant data and information on all the tenants’ ethnicity, religious, cultural and family background before the lease of tenancy is offered and tenancy in commenced. Culturally and linguistically competent policies and communication frameworks have then to be implemented to ensure that the agency is culturally and linguistically competent. A policy or policies that may be implemented would be: †¢ Board of Directors and staff must exhibit behavior that can help build trust and understanding in the diverse agency. †¢ The agency has to strive to promote a feeling of acceptance for all tenants and staff to ensure both do work together to make the agency culturally and linguistically competent. †¢ The agency must be culturally and linguistically sensitive to the values of its management and operational processes and techniques. †¢ When the Jewish Federation Apartments’ tenants express doubts, concerns and feelings of need for some help or action to be taken on any given issues, whether it concerns their tenancy, environment or service, the agency must demonstrate acceptance and understanding of the problems by identifying clearly, the employees concerns and discussing them thoroughly. †¢ The agency must show consideration, respect and understanding to all tenants at the apartments. †¢ Since minorities may not be prompt and willing to reveal that they may not understand the language of communication, all modes of communication such as diagrams should be used to ensure that agency-tenants communication is clear and understandable. †¢ All communication whether verbal or written should be in the tenant’s preferred language, respectable, concise and understandable. †¢ The agency should implement strategies to recruit, retain and promote at all levels of the organization, diverse staff and leadership that represents the demographic qualities of the Jewish Federal Apartments’ tenants. In the past the agency seemed to have been challenged by the notion or reality of having to conform to standard culturally and linguistically competence. Currently this may be achieved if only the agency would: †¢ Work with the existing standard and well known translators to make translation of all communication materials that all can understand. †¢ If translators are needed the agency should try and have staff be the ones translating other that tenants bringing their own translators. This would help them avoid situations where a tenant’s own translator, being a relative or friend, being unable to translate some word that may be embarrassing. †¢ The agency should offer language assistance at no cost and inform the tenants that this service is available by posting a notice on the notice board. This would ensure that all tenants are informed of the ‘right’ to language assistance. †¢ Knowledge and general understanding of the Jewish Federal Apartments tenants’ cultures should be encouraged for all staff. This would help them communicate effectively especially in case of an emergency. In conclusion, in order for the agency to attain effective and efficient culturally and linguistically competence, it will have to embrace the fact that diversity of cultures, languages, ethnics e. t. c. in inevitable. This will then help the agency ensure that its prepared for competent service delivery. References Jewish Federation Apartments (2007), Tenant Selection. Retrieved April 19, 2009, from http://www. jewishfederationhousing. org/selection. html Lecca, Pedro J. , Quervalu, I. , Nunes, J. V. , Gonzales, H. F. (1998). Cultural Competency in Health, Social and Human Services: Directions for the Twenty-first Century. NY: Garland Publisher. Fong, Rowena (Ed). (2004). Culturally Competent Practice with Immigrant and Refugee Children and Families (Social Work Practice with Children and Families). NY: The Guilford Press. U. S. Department of Health and Human Services Office of Minority Health (2001), National Standards for Culturally and Linguistically Appropriate Services in Health Care. Retrieved April 14, 2009, from http://www. omhrc. gov/templates/browse. Aspx? lvl= 2lvlID=15 U. S. Department of Housing and Urban Developments Office of Policy Development and Research (2009), About HUD. Retrieved April 16, 2009, from http://www. hud. gov/ about /index. cfm Personal communication, April, 2009

MARKETING MIX AND ONLINE MARKETING

MARKETING MIX AND ONLINE MARKETING Marketing mix, commonly known as the four Ps namely Product, Price, Place and Promotion was first suggested by Jerome McCarthy (1960) and is a vital aspect for establishing and executing the marketing strategies. Let us view in detail the different elements of the marketing mix on the context of online marketing. Product: Online marketing can lead to the improvement of the products in a lot of ways. Online marketing pave the way for the market researchers to evaluate the customers need and the criticism from them can be used to change the existing products and develop new products. Tescos online shopping website records the repeated purchases of the customers, which they use later on to provide a customized list for fast purchasing. It also facilitates a chance to customize the products as per the consumers wants like www.nike.com who offers customized instructors just for clients. Price: This refers to the pricing policies of an organization which are adopted to determine the price for a product or service (Chaffey 2003). Baker et al. (2000) discovered two habits that have been used by the manufacturers while marketing their products online namely; Setting up a low price for the products by beginners. Following the existing price in the internet by the current companies. A benefit of usage of internet is that it helps to minimize the costs on search that shoppers would have to bear while searching for information about new products and services. It also makes the shopping more active as the famous auction site www.ebay.com which makes the users to bid the price for the products. Online marketing makes the transaction more transparent making it almost impossible for the suppliers to manipulate on cost. The customers can also view sites to know the best deals for a particular product like www.shopmart.com, www.easyshop.com etc. Place: The place element in marketing mix explains the way a product is distributed to its end consumer. Allen and Fjermestad (2001) say that the biggest implication created by the internet in the marketing mix is for the place. This is due to the world wide reach of the internet. Internet has opened before the organizations a new channel to make their products reach their customers, apart from the traditional way of sales helping to cut down the barriers between both the parties. The huge investment that has to be made in stores can be reduced with business taking place in a much realistic way. Entry of internet into the marketing mix has avoided the retailers or third parties between buyers and consumers making it more challenging for the existing online retailers to ensure on time logistics. Promotion: The promotion element of the marketing mix shows how marketing conversation is made within the customers and the stake holders about the company and their products (Chaffey 2003). It deals with exchanging information regarding a product or service to the target market. Burnett (1993) defines promotion as the marketing function concerned with persuasively communicating to target audiences the components of the marketing program in order to facilitate exchange. The main ingredients of promotion mix are Sales promotion Advertising Personnel selling Public relations Direct marketing The internet is nowadays being used as an effective tool for marketing communication. The internet made it available before the companies, yet another way of channel to communicate to the buyers about the product offerings. The idea of online marketing can vary the promotion mix in the following ways: Evaluating the way the internet can be used at various phases of the purchasing mode. Revising new ways of using the ingredients of the promotion mix. Applying promotional tools to serve in various phases of customer relationships like attaining visitors for the first time and retaining them as a regular visitor. While using internet as a tool for marketing, it become possible for the organization to send emails on proper authorization basis, containing information related to the products which makes it possible for the company to maintain a long term relationship with the buyers online. Online marketing and the marketing mix picture: page 267 foundations of marketing Reference used: McCarthy, J.(1960) Basic Marketing: A Managerial Approach. Irwin, Homewood, II Allen, E. and Fjermestad, J. (2001) E-commerce marketing strategies: a famework and case analysis, Logistics Information Management 14(1/2) 14-23. McCarthy, J. (1960) Basic Marketing: A Managerial Appraoch. Irwin, Homewood, II Burnett, J,(1993) Promotional Management, Houghton Mifflin, Boston Baker, W., Marn, M. and Zawada, C. (2000) Price smarter on the Net, Harvard Business Rview, February, 2-7. Chaffey, D., Mayer, R., Kevin, J. and Chadwick, F.C. (2003) Internet Marketing IMPORTANCE OF ELECTRONIC MARKETING IN BUSINESS TODAY The requirements and wants of the consumers can be better understood, by knowing more about the consumers and also analyzing ways of providing their needs. This will essentially help in convincing the consumers or buyers requirements, earlier than your opponent. The information curve of the marketers can be enhanced based on the growing information of the customers. It is highly significant to deliver the correct goods and products to the consumers with precision, in order for the consumers to be satisfied. By establishing the principle of adding value to the services of every consumers or buyers, the marketers can be warned in advance of the ineffective and expensive competitive approach which can be achieved by the usage of electronic marketing. A superior and higher conventional product status and equity of the companys manufactured goods and services can be obtained, by adding high value to the manufactured goods. A good or bad opinion of the companys adopted strategies or action s achieved, can be obtained by setting off a workers criticism system. The usage of electronic marketing or existing communication schemes can help to improve such circumstances. The usage of online marketing can be limited to the following listed business conditions. An instance of the usage of online marketing is in the Company communications, A cheap and extensive, method of communication is the E-mail. It is a easy and lasting medium. It is used to send messages to unite with people using an already listed names and addresses. It has been an ever growing means of communication within the organization. Another fearful task that has been improved by online marketing is marketing research. The approaches used by the different companies can be examined, and the discussions with the companies can be preserved for discussions over a extensive phase of time. Another business condition where online marketing can be utilized is marketing planning and sales support. It is possible for additional people to use this intermediate for advertising information. Online marketing is also used in another situation productivity innovations. The usage of the electronic medium helps the sales personnels, as it speeds up the answers to the consumers queries about the product particulars, stock levels etc. Online marketing and sales practice will be more useful to the business-to-business relations in the instant future. High confidence and prospects will be accepted by the customers since the business sections overlay the pathway. Electronic marketing can also be used in the scenario of Customer loyalty. The buying behavior of the consumers are tracked by the companies, for which in depth databases are created. Another business scenario where online marketing is utilized is globalised reach. So, international marketing can be obtained easily as internet helps to interconnect organizations. Online marketing is used for a organization to obtain competitive intelligence. It is useful for the competitors to analyze our market information using the World Wide Web, and vice-versa. Efficient cost utilization is obtained using online marketing methods. It is usually cost effective, even without including installation charges. Even with installation charges included, when contrasted with the customer advantages obtained, it is cot efficient. Controlling of partnering and logistics is easy through the use of online marketing methods. It is easy for people in organizations to connect through the usage of electronic marketing resources. Internal intranets, or extranets, and agreements or associations with organizations may come under the connection medium. Corporate recruitments are another sector utilizing online marketing resources. Workers, advisors, government papers, specialty trades or common contractors can be traced using the above mentioned method. [REEDY, J. SCHULLO, S., 2004] ONLINE MARKETING vs TRADITIONAL MARKETING The earlier forms of promotion can classified under traditional marketing. The various methods are radio, billboards, TV and posters. The other methods such as email marketing, banner promotions, all come under the online marketing. Difference lies in the purpose it is used for. Traditional marketing expands the market of the manufactured goods and services, which is an important aspect for the existence of the organization. The customers have the opportunity to react to the promotion, as online marketing is a way of direct marketing. In this method, the customers can react, which helps in raising ROI. Measurability is an additional aspect that distinguishes both forms of marketing. It is easy to trace the clients with the use of tools in online marketing, whereas traditional marketing has several problems, one being dependent on human memory. The SMEs also utilize the online marketing due to the huge ROI obtained from it. It is possible for them to change their operations, by calculating the start of their leads. [http://www.sabest.biz/blog/2010/03/online-marketing-vs-traditional-marketing.html] FUTURE OF ONLINE ELECTRONIC MARKETING RESOURCES It is possible for the e-marketer to support and develop the value chain processes of electronic commerce for each and every persons advantage, as a result of the physically powerful base of electronic marketing resources. Solid effort, a number of successes and a little failures may be engaged in this process. In order to obtain profits for all of the marketing processes, it is necessary for the e-marketer to demonstrate serious thinking talents of the tactical and planned market scheduling and also be able to employ the available methods of electronic marketing effectively. The complex methods of electronic marketing is utilized in order to create value-added services, which produce results that are unthinkable in structure, even though a variety of electronic means are available to use. On the other hand, in order to get an explanation, it is necessary to estimate the present situations. A total of four aspects or issues are given below by which the electronic marketing may be affected by or may affect, which have been obtained by considering and arranging all the sustaining and contradicting data in an order: Development of technology Growth of the existing software The accomplishments achieved by combining Internet achievements The motivating force required by the marketers to provide better service to their consumers With the help of electronic marketing, a number of advantages can be obtained which include providing a means of communication between the e-marketers and the customers of the organization, as possible in a small sized business. It is required for the e-marketer to prepare and train well, as a variety of advantages are obtained by employing electronic marketing. Business Web Sites: B2C, B2B, C2C The sites which sell or market products and services even if it is the order takers or others who are more person-oriented mainly include in Web categories which are business to business (B2B), Business to Consumer (B2C) or Consumer to Consumer (C2C). Some sells to both consumers and businesses. (Internet Marketing by Barbara G. Cox and William Koelzer). BUSINESS TO CONSUMER SITES (B2C) The sites of B2C are more familiar to the public who uses the internet. In most of the industry, they market goods and services to the consumers. There are many stores such as department; clothing, electronics, food etc have their Web sites to sell the products. These sites dont have a store like buildings. They only sell their products through the internet. But not all these sites sell through online itself, the consumer buy their products from office, local store or even by telephone. The examples of B2C sites are amazon.com (books and other related products), staples.com (office supplies) etc. The online shopping is getting higher due to the increase in computer consumption in households. BUSINESS TO BUSINESS SITES (B2B) The market of B2B is increasing in an amazing rate. On the basis of Jupiter Research, the companies around the world will hike up their expenditure on B2B. As per the aggressive estimation of Goldman Sach, the worldwide spending through B2B will reach high rates in the coming years and he assumes that 80% of B2B worldwide commerce will be held online around the next 20 years. On the basis of Active Media Research, the majority of B2B sites are created for double purpose that is to sell both the products and services directly or indirectly around 98% of sites, 73% of them gives information. The main aim of making sales of the 77% of sites is by making an offline contact with the customers. CONSUMER TO CONSUMER (C2C) Majority of the Consumer to Consumer sales occurs through auction sites. In a survey conducted by Harris Interactive where The National Consumers League was the sponsor, it was found that the bidders of online auction of 83% had purchased things in the online auction. According to the report, 75% of the buyers have pay out average of $100 or less and the 21% have payed amount between $100 and $500. So in auction sites, the sellers will post their things to sell and their items will be bided by the customers. And the highest of those customers bids wins the thing which is for sale believing that the bid will meet a fixed minimum amount. A small amount of commission will be taken from the sellers bank account by the auction site if each of his item get sold. The buyers wont pay anything to the site. The best example for Consumer to Consumer site is E-bay. It is the biggest Consumer to Consumer auction site. E-bay has been a great model for the auction sites which are emerging now to help the businesses conduct e-commerce. Although eBay is generally a consumer to consumer service, the simplicity of this site is a great value of study for buying or selling the products in a Business to Business auction site by any business planning. In eBay, and many other auction sites the users will register and if they are planning to sell anything on the site, they can set up a way of payment, usually financial account or credit card that makes the funds transfer. The buyers will be able to analyse what they are looking for by entering the key words of any particular product in the search engine and the site will display products list for sale. The sellers will make the payment for listing and selling their products. Insertion fees will be charged by eBay generally around 25 cents and $2.00 wh ich will rely upon the opening bid, and a fee will be charged at the end of the auction which will be between 1.25 percent to 5 percent of the final selling price. The enhancements like featured placement or bold font will also be charged as an extra fees (Internet Marketing by Barbara G. Cox and William Koelzer). Benefits of Online Marketing [http://www.wisdomportal.com/Books/OnlineMarketing.html] [http://marketing.about.com/od/internetmarketingstrategy/a/marketingonline.htm] Benefits gained by the Consumers:   (1) Appropriate- customers can buy anything on their will for 24 hours without communication with the store physically. 2) Cooperative Instant-the buyers can get the information of the products they are interested in, from the sellers site and then download those instantaneously. Benefits gained by the Marketers:   (1) Increasing the relationship between the customers- The organizations can communicate with the customers to have a detailed knowledge about their needs and hence building customer databases. (2) Reduction in the costs and enhancing efficiency- Avoid the costs involved in building a store, amount for rents, insurance and amenities. Digital catalogs are way lesser than the printing paper catalogs. (3) Improved flexibility- For a paper catalog, its products and values are constant till the next printing takes place whereas an online catalog can be modified on a daily basis or also hourly, considering the products ease of use, its amount, and advertisings, to get along with the fluctuating market conditions. (4) Access to Global Markets- The Internet is an accepted medium by the whole world, which helps the consumers and sellers to be linked within any countries in mere seconds. Four Methods to Exhibit Online Marketing:   (1) Building an Electronic Storefront- Companies can be allotted an area by the online service or can create a new Website on their own wish. These sites help in creating a communication between the customers which helps them to be more close to a purchase. (2) Introducing Ads Online- Companies can create ads online in three methods: (a) First one being, the classified ads in the significant areas of high class online services. (b) Ads displayed in Internet news which are meant for commercial usage. (c) Purchase the online ads that come up while browsing the net like the pop- up windows. (3) Taking part in meetings, newsgroups, or communities posted by the web which are interesting for certain groups. (4) Usage of Online E-mail or Webcasting- Companies can provide newsletters provided by the customers, or advertising options depending on the history of the customers who are purchasing. Through Webcasting, matters relating the customers interest can be delivered. ONLINE MARKETING [http://www.yourdictionary.com/dictionary-articles/define-online-marketing.html ] Marketing online delivers the message of spreading marketing budget for a majority of companies. Online marketing produces many more advantageous solutions when compared to out-dated and offline marketing. In other words this can be termed as Internet marketing or web marketing. This method is adopted by those companies where goods are sold to the customers directly including those who are involved in a business to business model. Benefits of Online marketing Modifications on the fly: When compared to offline marketing, online marketing can place olden advertisements in newspapers or on TV and this can be modified on the fly. By following up with the advertisements, it is possible to make any no. of changes to the graphics or letterings which would not create any issues. But this cannot be done in the traditional method of marketing and advertising. Ability to track real-time results: While marketing online, tracking of real- time results is possible by the use of online analytics so that it is possible to know whether the marketing is carrying out. Certain methods exist to track the traditional methods, but many at times cannot be done in real- time. This can either create a good will or a bad one to the campaign. Focusing demographics in the advertising: With marketing online, particular demographics such as age, gender and location can be given importance. It is also possible to focus on the variations in income and education. This can be done in traditional marketing also but it is not an easy job. Various methods in marketing online: There exists variety of ways to exhibit online marketing like the email social media and newsletters. To do the same in traditional marketing, many media sources need to be available. Immediate ability to convert: While marketing online, it is capable of converting a buyer immediately. But this cannot be done in traditional marketing. When marketing online, it is not only capable of achieving the information of a customer, but also able to achieve the sale on the spot, while in offline marketing this procedure takes a much longer time. The most focused areas in the online marketing are: [http://www.yourdictionary.com/dictionary-articles/define-online-marketing.html] à ¢Ã¢â€š ¬Ã‚ ¢ Associate Marketing: In this kind of marketing, the organization appoints an associate to improve and enhance their products. The associate in turn receives a commission or similar grants for each and every sale. Amazon.com Associates Central is an example that can be provided for anassociate marketing program, where the Amazon.com helps the owners of the website to bring in crowd to its site. à ¢Ã¢â€š ¬Ã‚ ¢ Exhibit Advertising: In this type, they usually use the web banners on a third-party website to create traffic to their own website and enhance the awareness of the product. à ¢Ã¢â€š ¬Ã‚ ¢ Email Marketing: Businesses that makes use of this type of marketing create promotional emails to impress the customers. But, it is a very tough job to differentiate the spam and the original email. à ¢Ã¢â€š ¬Ã‚ ¢ Interactive Advertising: This sort of advertising makes use of animations and various other graphic involved methods, to produce ads which makes the viewers excited and involves their participation. à ¢Ã¢â€š ¬Ã‚ ¢ Search Engine Marketing: Certain techniques that are used under this are- Search Engine Optimization (SEO), and paid inclusion. The companies adopting these techniques become prominent in the search engine page results from Google. à ¢Ã¢â€š ¬Ã‚ ¢ Viral Marketing: With this kind of marketing, businesses expect the people to convey the informations achieved about the products. Those sites which allow the viewers to email hilarious clips is an example of viral marketing.

Elderly Care: Cultural Influences and Promoting Positivity

Elderly Care: Cultural Influences and Promoting Positivity Care of the Older Person Introduction In this assignment the learner is required to investigate on the topic based on life after employment for the older person in Cameroon and write a project that covers the following areas. The role of carer/organisation in promoting positive attitudes to ageing and retirement, ethnic and cultural influences in retirement, health and therapeutic interventions that enhances life for person after retirement and how family members can be included in caring for the older person. All the information in this project is obtain from the internet, articles and books. The Role of Carer/Organisation in Promoting Positive attitudes to ageing and retirement In Cameroon one of the organisations that promote positive ageing is Community Development Volunteers for Technical Assistance (CDVTA). CDVTA is a legally registered community development charity in Cameroon that helps the elderly realize their rights, live in dignity and improve their livelihoods. They have created elderly clubs at the rural/community level to encourage the older people get involved in activities such as rearing, beekeeping, soap making and medical plant production. They also support the elderly to feel more included and cared by the community through active club membership, regular home-visits and integrating with their families. They help to raise living standards in areas where no other government support exists by providing volunteers who assist the elderly in personal hygiene and household works. The elderly are also empowered to attain improved standards of living. Ref: CDVTA Cameroon, 2012. The Regional Centre for the Welfare of Aging Persons (RECEWAPEC) is a humanitarian organisation that works for the welfare of older people in Cameroon. They encouraged older people to be involved in activities such as pigs breeding, farming bees, cultivating mushrooms and bee farming. They also support older people’s eye care projects and reach older people and families affected by HIV and AIDS. They help the elderly claim their rights, challenge discrimination and overcome poverty so they can live dignified, secure, active and healthy lives. Ref:HelpAge International, 2012. Ethnic Cultural influences on the Older Person In Relation to Retirement Cameroon has approximately 1.2milion of seniors aged over 60 years living more in rural areas than urban areas. In Cameroon the retirement age is 60-65. Cameroon does not have a national pension policy that covers all workers. Only those who have worked for the civil service or in other formally recognized sectors receive a pension or any kind of government support. Many in retirement still struggle. It takes a lot of time, money and bureaucracy to set up a pension plan and some people die before receiving their payments. People who have worked all their lives in jobs that fall outside the control of the government tend to rely on private pension policies, which are even less reliable. They are the most vulnerable. There is little specific attention paid to the issues faced by the ageing generation. There are no government institutions, organizations or healthcare services that specialize in meeting older peoples needs. Indeed, Cameroon has never conducted a national survey to find o ut what the challenges that elderly people face. Many elderly in Cameroon lives in isolation and neglect with little help from their families and communities as there is no specific legislation that protects and promotes the rights of elderly. The elderly in Cameroon are facing different problems depending on whether they live in urban or rural areas. Because of unending movement of the population, older persons living in cities cannot rely on a social network. Although health centers are located in cities, they usually are built in the suburbs several kilometers away. They experience poor living conditions, limited access to healthcare, exclusion from society and decision-making processes. In urban areas, it is particularly bad. Most of them have moved to the countryside as they are not isolated. In Cameroonn older people are abandoned to their self whether in the village or town. They benefit from assistance by families that have kept up some traditional values and offer mutual su pport and some have a small business that pays them what to eat. Ref: globaldevelopment, 2015. How Health Promotion Therapeutic Interventions can Enhance Quality of Life. Health promotion enhances quality of life for retired elderly people in many ways. It improves the body function, longevity, it promotes their general and emotional wellbeing, it makes older people to feel good and helps to identify health-related problems. In older people it important to promote a healthy attitude towards the following aspects healthy eating, exercise and voluntary work. In Cameroon the majority of retired elderly people have gardens and small farms where they cultivate food stuff. This enables them to eat healthy fresh food everyday and to have healthy options of food provided in different ways. The elderly people in Cameroon are very active. They get involve in cultural activities, excursions, farming, dancing groups, rearing, beekeeping, soap making. Majority of them don’t drive so they walk to their farms, around the community visiting families and friends. This keeps them flexible and creates less chance of developing anxiety/ depression. The elderly pla y a very important role in the Cameroon culture. Some of them volunteer to take care of babies and accompany children to school if they are still strong most become institutions because they engage to transmit local cultures and knowledge to the younger generation, play a vital role in conflict resolution and peacemaking and some act as advisers and supervisors to some organisation and government. Due to the role they play in the society this ensure a good life, makes them feel useful and gives them something to do so they do not feel lonely thus longer life expectancy. Therapeutic interventions that can improve the quality of life of elderly people in Cameroon include njangi groups, old person’s social clubs and church groups. This helps the elderly to have access to a group of people of their age, enjoy conversation, dance and make new friends. Therefore promote mental stimulation and encouraged mobility, keeps them active and involved, helps to overcome poverty, makes them feel valued members of the community and improves their mental and physical health. Ref: Growing old in Cameroon, 2013. Discuss how family members can be included as partners in care for the older person. In Cameroon family ties are intimate and long lasting, so the elderly rely so much on the family for greatest security. Older persons benefit from assistance by families that have keep up some traditional values and offer mutual support. Care is provided only by family members as they are required to take care of their parents. Because there are no nursing homes or elderly care facilities in Cameroon parents have traditionally lived with their children or extended family members. Caring for the elderly by their family members are common phenomenon and important values in both the rural and urban areas in Cameroon. Most often these elderly persons reside in rural areas and are engaged in subsistence farming activities. When they are frail and are not able to carry on the farming activities one the children either the eldest or the wealthiest in the family takes his or her parent to live with and takes the responsibility providing assistance to them, assist them with their activities o f daily living such as bathing, feeding, cooking their meals and toileting and providing their needs such as clothing, food, shelter, health and money. Family’s members are also responsible for the medical cost of the older person. Women have a very strong family ties and therefore are very committed in helping their parents. This ensures a good livelihood to the elderly and as an obligation of the able child to take care of his/her parents. Ref: Growing old in Cameroon, 2013. Conclusion Life after retirement in Cameroon is more difficult as compare to Ireland. This is due to the fact that there are a lot of facilities in Ireland such as nursing homes, social welfare services and medical facilities as compare to Cameroon. Reference List CDVTA Cameroon, 2012. globaldevelopment, 2015. Growing old in Cameroon, 2013. HelpAge International, 2012. 5M4339[Type text]John Mbeng Tagni

B2B vs. B2C Marketing Differences Essay example -- Marketing Business

B2B vs. B2C Marketing Differences Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions. 'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1) Routes of marketing in business today include e-mail, pop up advertisement, television and banner advertising. This paper will primarily focus on e-mail marketing. E-mail marketing is different when marketing to a business versus a consumer. Debbie Weil (2002) lists five ways business-to-business marketing is different from business-to-consumer email marketing. Weil (2002) says these five ways are:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Distance from click to sale  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Permission  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Copyrighting Challenge  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lists  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  B2B: the more interesting option (p.1) When discussing the concept of the distance from the click to the sale, Weil (2002) explains business-to-business e-mails are primarily for lead generation. On the other hand, an e-mail campaign for a busin...

Modern Day Relevance of The Declaration of Independence Essay -- Decla

Modern Day Relevance of The Declaration of Independence The Declaration of Independence is one of the most important documents produced by an American thinker. Reading The Declaration of Independence presents the reader with a window into the world of revolutionary America. It conveys the dynamic nature of the time better than any written work of the period. The real importance of The Declaration of Independence lies not in the purpose for which Jefferson created it, to declare independence from Great Britain, but rather how future generations have interpreted Jefferson's words. Jefferson's document originally guaranteed basic rights for a select segment of the American population. Today it has become a document which has been interpreted to guarantee the basic rights of everyone living in America and abroad. In a way it has become a document with a life of its own. It has become something far more substantial than anything Jefferson or his contemporaries, writing within an eighteenth century mindset, could ever have believed it would bec ome. When Jefferson first stated in The Declaration of Independence that, "All men are created equal, that they are endowed by their creator with certain inalienable rights," he most certainly did not mean "all men." If he had then it would be hard for him to justify the fact that a sizable percentage of the American population was enslaved. He meant that all white, property-owning Americans were equal to their British counterparts. No consideration was given to women in The Declaration of Independence, they did not hold an equal status with men in the Jeffersonian model of an American republic. "All men," was certainly not the all-encompassing phrase that has been circulating in America ... ...England's policies on the American colonies. There was no way for him to know that The Declaration of Independence would be used to give, and preserve, basic rights for all people; American citizens or not. It is as if The Declaration of Independence has matured along with the United States. America is a country that has been home to a diverse population since its founding. The Declaration of Independence is interpreted in such a way that it has become a tool to accommodate America's heterogeneous population. The poetic nature and riveting tone of the document has inspired the generations of the past to gain and protect their "unalienable rights". What those rights are has been subject to change with each passing generation. 1. Much of this information has been taken from John C Miller's, The Wolf by the Ears: Thomas Jefferson and Slavery. (NY, 1977), pp. 52-53.

Reflections of a Culture Past Essay -- English Literature Essays

Reflections of a Culture Past The poem, Beowulf was supposedly written in the tenth century, but it was most likely told before then, orally, for centuries. There is little information about the author, on when Beowulf was first created or about the original version of the story before it was written. However the poem does, however, give us great insight into the cultural views and ideals of the Anglo-Saxon people who would have composed and told this tale. This includes their political, social and moral views. Beyond this, Beowulf gives us an even greater insight into this society of constant fight and war. Interwoven throughout almost every aspect of their culture and the poem are very strict moral codes and values. Those morals and values affect the ideals, beliefs and changes taking place in period. In the time of the Anglo-Saxons, men shared a common idea of heroic and traditional values that each person should follow. They admired men with outstanding courage and loyalty. Anglo-Saxon men achieved that by completing daring deeds, withstanding harsh conditions and by beating the odds. If a person showed such traits, despite where they came from, they were entitled with a great matter of respect. The traits that they valued were those of a hero. True heroes of the period had to maintain a balance between personal glory and maintaining the good of his people. However one didn’t become a hero just through great accomplishments. They also had to be exemplary individu...

Oral or written argument Essay

Given that the ideas can not be truly and completely explained by words, one have to recognize that every oral or written argument ever told or explained is inherently subjective. Therefore, every fact described by a human is an opinion, and every opinion is somehow a fact. Thusly, every word should be considered from two points of view: from the point of view of fact and from the point of view of opinion. This relates to the testimony before the court as well. Every judge should realize, that even the most honest person can interpret the facts wrongfully or simply mistake. Moreover, even the judge himself is not free from subjectivity, although the level of objectivity is one of the key factors determining his or her professionalism. Therefore, upon examination of the testimony, a judge has to consider it as one fact and witnesses’ probable level of subjectivity as another fact. At that it would be useful to classify the questions put before a witness during examination into two groups. Some of the questions are questions of fact (what’s happened? ), other questions are questions of opinion (do you think that? ). For sure, the second kind of questions includes a greater extent of subjectivity, although the first kind can not be recognized completely objective as well. In order to find out the truth, all the testimonies have to be reviewed in combination. Neither of the testimonies can be absolutely true and accurate. Only consideration of the testimonies and other proofs in the case would allow a judge to create a more or less straight story of the case. Question 2 As a judge, I have to answer several questions in order to determine whether a person with multiple personality disorder should witness or not. Firstly, I have to find out whether a person can witness at all. In order to do that I would call the experts to examine that persons’s mental condition and his or her state at the moment. In case the experts recognize, that the person is principally able to provide a valid testimony, I would further doubt his or her possible words and ask myself a second question: how critical the person’s testimony is for the case and how can it influence my view of the case. My decision can not be bases solely on the testimony of mentally infringed individual, yet his or her testimony may be usefull for clarification of some circumstances. I would rather rely on such witness to determine the facts, than in case I needed his or her opinion. In case I came to a conclusion, that I still need this witness, I would properly examine him or her in the presence of the experts who would observe the individual’s behavior during examination and inform me of possible deviations. Having completed the examination, I would consider how much do the words of the witness conform with other testimonies and proofs in the case. In case I would find no logical controversions, I would consider the words of such witness as a valid testimony. Yet I would keep in mind, that this testimony is provided by a doubdtful witness and critically evaluate this testimony. Works Cited: http://www. boogieonline. com/seeking/know/meaning. html

Learning Styles Essay

1. What I in bunk to doIn this assignment I go a federal agency groom to discuss the f make forors which ordure imprint breeding for a school-age child. Incorporated in this I pass on discuss theories of t sever every last(predicate)ying method manners, comparing and contrasting them and pronounce to trace scenes which stern impact upon my practice. I pull up stakes break apart my own teaching elbow room and that of opposites to see how the theories mountain be employ and withal assess my own doing in meeting the ask of the disciples.1.1 wherefore?The education provided in this assignment allow for everyow in me a better mind of the motley of slipway a pupil back guide. This will impact on my future as it will every last(predicate)ow me to become a much than boffo classroom practitioner and bothow me to cope and cater for a variety of demeanors in my teaching resulting in more enth designd, competent and satisfied bookmans.2. Definition of encyclopaedismin the beginning one underside discuss concepts of jibe and tuition hyphens, an substantiateing of the term is necessary. acquire is defined by the Encarta dictionary as 1. Acquiring of cognition the acquisition of cognition or acquirement 2. Acquired companionship knowledge or attainment gained by dint of rearing3. Change in knowledge a comparatively permanent change in, or acquisition of, knowledge, grounds, or behaviour erudition occurs finished give away life as more and more study is acquired, definition deuce counseles on knowledge through education, this is patently the factor which I will focus on during this assignment, however I entangle the inclusion of the other definitions was important, the first connect well to the second, and the tercet is important to understand to allow the implementation of the first two. The third definition highlights that non all knowledgeableness comes in a school base environment and that acquirement o ccurs at all meters in all varied ways, in effect it highlights that attainment cig atomic number 18tte occur in or so an(prenominal) styles.3. Factors bear on attainment schooling is complex it flowerpot be affected by many factors which substructure reduce the effectiveness of culture. almost of these factors can be controlled, others can non, it is the job of the instructor to turn over control of as many aspects of the breeding as asser delay to satisfy students get hold of. Maslows original Hierachy of needs incorporates the sensed basic needs of a disciple and their motivation, of which most, if non all need to be met to allow instruction to be prosperousOf the factors mentioned by Maslow, only some can be controlled by the instructor much(prenominal) as safety, stability etc. and many ar down to the childs home life. The factors which a instructor can be in control of can be managed by providing a safe, crank teaching environment so that pupi ls be comfortable the teacher should build confirming relationships with the savants to support them and enhance attainment and in bid manner allow for workings in groups inwardly the class. A stool structure and office in the littleon will provide stability and rewarding dogmatic acts will employ the learner a sense of achievement and help to build a positive reputation, leading to personal growth. The factors which atomic number 18 beyond our control can arguably demand a greater effect on the success of encyclopedism. schooling style theoriesThe persuasion of learning styles or various approaches to learning emphasizes the fact that individuals encompass and process study in very diverse ways. The idea that students learn in unalike ways implies that how much an individual learns can be affected by teaching method, in that respectfore intelligence needs to be spotd in a opposite way, instead of is this student intelligent, the question an pedagog should ask is how is this student intelligent. The concept of learning styles is rooted in the classification of psycho tenacious founts Basically, through research, it has been demonstrated that individuals learn in different ways due to upbringing, genetic fireowment and the environment, it has as well as been demonstrated that different individuals be acquire a tendency to both perceive and process in buildation differently The different ways of doing so are more often than notclassified as1. cover and abstract perceiversConcrete perceivers absorb tuition through site experience, by doing, acting, sensing, and feeling. Abstract perceivers, however, take in information through analysis, observation, and thinking. 2. combat-ready and brooding processorsActive processors cave in sense of an experience by immediately victimisation the hot information. meditative processors make sense of an experience by reflecting on and thinking close to it. cultivation generally foc works on fibericipating and reflective processors however concrete and abstract perceivers are becoming more and more catered for. Learning styles theories impact education through the curriculum, steering and assessment.The curriculum must dapple dialect on intuition, feeling, sensing, and imagination, in addition to the traditionalistic skills of analysis, reason, and sequential worry solving. In the instruction, teachers should visualize their instruction methods to connect with all quaternity learning styles, exploitation various combinations of experience, reflection, conceptualization, and sampleation. Finally, in assessment teachers should employ a variety of assessment techniques, focusing on the nurture of whole brain capacity and each of the different learning styles (http//www.funderstanding.com/content/learning-styles)Learning theories consecrate been grouped into five clusters4.1 behaviouristic psychology learning speculationBehaviourism is a view that operates on a rationale of stimulus-response., in other words all behaviour is in some way caused by an external stimulus and it is the tie beam amidst the stimulus and response which leads to a change in behaviour. This theory can be explained without reference to consciousness or ones internal mental state. I nominate seen this theory in action through lesson observations, for example the Head of Science. The teacher has clear routines in the lesson, a immense with positive reinforcement, rewards system, kudos and a firm save sightly view on behaviour. The method whole shebang very well for the teacher in question as the classes are engaged, enthused and make progress in lesson. (http//www.learning-theories.com)4.2 Cognitivism learning theoryCognitivism leases recall or recognition of cay facts, it effectively views the mind as an information processor. It places emphasis of the role of prior knowledge and world able to convert information from short term memory to long term mem ory. This theory counteracts that of behaviourism by saying that the human mind is not pre-programmed to resolve only to external stimuli and that it requires active participation in rank to learn The cognitivism theory views the brains learning as such InformationProcessingOutcomeI thrust observed this style in a humanities lesson on the Olympics, pick out ideas were constantly referred to and displayed on handouts, students were gaind to affaire the information they were given to experiences they had had and link into different scenarios to allow the students to recognise and understand the take a chance on ideas of the lesson. This is probably the theory I use most, I try to engage students by getting them to use their own experiences and thoughts when discussing topics in science to allow better understanding and application.4.3 Constructivism learning theoryConstructivism uses the idea that all learners need to construct their knowledge from their earlier knowledge an d the new information presented to them. The learning also incorporates problem solving as the new information can difference what they already knew, leading to a resolvent being sought and prime. Constructivism is subjective i.e. ground on the learners opinion. Constructivism is a key realm to focus on in the growing of screwball activities, if a learner uses preceding(prenominal) knowledge then a starter must incorporate what they already know to allow them to build upon this and acquire new knowledge.In science, misconceptions are often found in a students prior knowledge, tell apart provided in lesson, often in the form of experimental results can conflict preliminary knowledge, necessitating the need for the problem solving aspect of constructivism to allow the knowledge to be acquired. I have observed this theory in practice through the use of egotism assessment and peer assessment within the Science department. This allows students to give and receive feedback on their opinions allowing them to develop their individual knowledge.4.4 Social learning theoryThis theory suggests that learning is most successful when dealt with in a affectionate setting. The theory works on the article of faith that people can learn only if from observations. I have observed this in science lessons through the teacher demonstrating a practical(a) to the students forrader they attempted the practical themselves, I have also seen it in group work where one student models an idea and others observe then double to advance learning.5. Stages of learningLearning is not an immediate process learners typically will not immediately go from no knowledge to full understanding, usually a learner will advance through a series of learning tips. atomic number 53 theory is that there are quartet symbolizes1.Unconscious incompetencyI gaint know that I dont know how to do this. This is the stage of smiling ignorance before learning begins.2. Conscious IncompetenceI k now that I dont know how to do this, all the same. This is the most difficult stage, where learning begins, and where the most judgments against self are formed.3. Conscious competenceI know that I know how to do this. This stage of learning is easier than the second stage, just now it is still uncomfortable and self-conscious.4. Unconscious CompetenceWhat, you say I did something well? The final exam stage of learning a skill is when it has become a natural part of us we dont have to think about it. This is a plain model for learning, however it doesnt perpetually fit with how a student will learn in a classroom environment as other skills are asked of students such as application of knowledge. another(prenominal) theory which does incorporate this is the learning hierarchy (Haring, Lovitt, Eaton, & Hansen,1978) has quaternity stages, these are acquisition, fluency, generalization, and adaptation 1.Acquisition The student has begun to learn how to do it the target skill cor rectly but is not yet accurate or silver-tongued in the skill. The goal in this phase is to mitigate accuracy 2.Fluency The student is able to complete the target skill accurately but works slowly.The goal of this phase is to outgrowth the students speed of responding (fluency). 3.Generalisation The student is accurate and fluent in using the skill but cannot apply it to other suitable situations, the focus of this stage is to encourage the use of the skill in the widest realistic range of settings and situations. 4.Adaptation The student is accurate and fluent in using the skill and can use it in many situations or settings. The student still cannot adapt the skills to fit novel tasks-demands or situations. The focus of this stage is for the student to identify previously learned skills and adapt them to new situations.If a teacher can accurately identify which stage the learner is at then that teacher can select ideas that are more likely to be successful in meeting the studen ts learning needs (Differentiation). The stages are also important to consider when introducing a new topic, especially one which is unlikely to be familiar to the learner. The lesson plan needs to be chunked to allow each learning stage to be met, a learner cannot be asked to apply knowledge before they have acquired it in the first place6. What are learning styles?The learning styles endeavor in the UK began in 1982 with the launch of the dearest and Mumford questionnaire (to be discussed later).The basic idea of learning styles is that students learn in different ways. It is verbalize that everyone has a preffered style to learn in and that this style can be tried for to give the teacher information on how ruff to support a students learning and accommodate them in the learning environment. (http//www.tes.co.uk/article.aspx?storycode=2153773)6.1 David Kolbs learning styles model and experiential learning theory (ELT) In 1984, Kolb published his learning styles model, it foc ussed on four lucid learning styles, however, Kolbs model allows a learner to touch on all four categories in a vibration kinda than sit in sightly one, however thelearner will have a preferred style of learning..The four Kolbs learning styles are as follows1.Diverging (feeling and viewing CE/RO) These learners prefer to watch a scenario preferably than be bear on in it, gathering information and using imagination to solve problems. They are arouse in people, tend to be creative and emotional, and tend to be strong in the arts. This character reference of learner prefers to work in groups and listen with an open mind they also enjoy receiving personal feedback. 2.Converging (doing and thinking AC/AE) This grammatical case of learner is a problem solver they use their learning to influence solutions to practical problems. Convergers are more provoke in a task where there is a single answer and respond well in this situation. Convergers like to experiment with new ide as and find practical uses for ideas and theories. Convergers tend to be relatively unemotional and would rather deal with things than people, in this sense they are opposite to Divergers.3.Assimilating (watching and thinking AC/RO) This type of learner requires a clear business relationship rather than an chance to practice it themselves. An larn learner seeks a concise and logical approach, favouring ideas and concepts over people. An assimilator likes to structure information into a logical format, as such they exceed in information and scientific careers. An assimilator likes a formal learning situation, with readings, lectures, an opportunity to explore uninflected models, and the time to think things through.4.Accommodating (doing and feeling CE/AE) This type of learner enjoys practical learning which relies on intuition rather than logic. An accommodator tends not to do their own analysis but will rely on information from others. Accommodators are risk takers and wo rk on a trial and error basis, they excel in team work and like to set targets and actively work to achieve them. These models, as stated before, are not necessarily distinct, i.e. it is still possible for an accommodator to work in a convergers environment, but learning is likely to be less successful. Kolb also said that it is possible to change a learning style but it takes a great perspiration to do so.6.2 dulcify & MumfordIn 1982, Honey and Mumford developed a model of learning styles using Kolbs work as a basis. The model is a revolution of Kolbs using the termsActivist, Reflector, theoriser and Pragmatist to represent each stage rather than Kolbs terms. Below is a table defining the stages. Learning StyleCorresponding Kolb Learning StylePreferred panache Of Learning Activist (Do)AccommodatingDoing things, carrying out activities, act first before considering consequences Reflector (Review)DivergingCollect and analyse entropy, stand back and observe theorizer (Conclude )AssimilatingThink in logical cadences, create theories from information, disciplined, aim to fit things into a rational order Pragmatist (Plan)ConvergingApplication of knowledge to a specific problem, exquisite to put theories and techniques into practice http//www.mftrou.com/honey-mumford.htmlhttp//www.businessballs.com/kolblearningstyles.htmBelow is a brief description of the learner and a table dis compete in which situation that learner will learn well and which situations the learner may not thrive in. 1. Activists- These learners are open minded and enthusiastic about new ideas, they enjoy doing an activity, especially in a new situation. Activists enjoy working in groups but like being in limelight Activists learn better whenActivists learn less whenInvolved in new experiences, problems and opportunitiesListening to lectures or long explanations functional with others e.g. team work, role playReading, writing or thinking on their own existence thrown in the deep end wit h a difficult taskAbsorbing and understanding entropy Leading/chairing discussionsFollowing precise instruction to the earn http//www.excellencegateway.org.uk/media/ferl_and_aclearn/ferl/pages/news_events/events/2004/november/workshop_presentations/B10.doc 2. Reflectors- Reflectors like to stand back from a situation and view it from different perspectives. A reflector will gather data and analyse it before coming to a conclusion. Reflectors enjoy observing and listening to others.Reflectors learn best whenReflectors learn less when find individuals or groups at workActing as a leader or role playing in front of others Given opportunity to review what has happened and think about what they have learntDoing things with no time to prepare cook analysis and reports without tight deadlines beingness thrown in at the deep endBeing rushed or worried by deadlineshttp//www.excellencegateway.org.uk/media/ferl_and_aclearn/ferl/pages/news_events/events/2004/november/workshop_presentations/B 10.doc 3. Theorists- Integrate observations into theories, problems are worked through on a step by step basis, tend to be detached and analytical rather than emotive and subjective. Theorists learn best whenTheorists learn less whenGiven organize situations with clear purposeActivity is unstructured or unwell briefed Put in complex situations where they have to use their skills and knowledgeHave to partake in activities which involve emotion or feelings Given the chance to question or probe ideas coffin nail thingsHave top do things without knowing the principles or concepts involved Offered ideas or concepts not necessarily immediately relevantFeel they are out of short letter with other participants http//www.excellencegateway.org.uk/media/ferl_and_aclearn/ferl/pages/news_events/events/2004/november/workshop_presentations/B10.doc 4. Pragmatists- These are keen to try things out, they enjoy working with concepts which can be applied to situations they encounter. Pragmatists te nd to be fervent with long discussion and prefer to be practical.Pragmatists learn best whenPragmatists learn less whenThere is an patent link between the topic and the jobThere is no obvious or immediate benefit that they can recognise Have the chance to try out techniques with feedback There is no practice or guidelines on how to do it They are shown techniques with obvious advantages e.g. saving timeThere is no apparent requital or reward They are shown a model they can copy e.g. a film or a view bossThe learning is all theory http//www.excellencegateway.org.uk/media/ferl_and_aclearn/ferl/pages/news_events/events/2004/november/workshop_presentations/B10.doc 6.3 VAKVAK is a multi-sensory approach to teaching and learning. It is split into terzetto distinct groups Learning styleDescriptionVisualSeeing and readingAuditoryListening and speakingKinaestheticTouching and doingVisual- This can be incorporated into a lesson using pictures, observation, handouts, demonstration, video s, flip-charts etc. Auditory- This can be incorporated into a lesson by the use of spoken word, sounds, noises etc. Kinaesthetic- This can be incorporated into lessons by the use of practical, manpower on activities-touching, feeling, holding, doing, role play etc. According to VAK, most people will have a dominant style of learning however it is possible for some people to have a relatively balanced mixture of the three styles. A persons learning style is a reflection of their mix of intelligences. It is also a reflection of their brain type and dominance.