Coursework of Qualitative and Ouantitative Research Essay

Coursework of Qualitative and Ouantitative Research - Essay Example(selecting respondents to match certain criteria, e.g. socio-emographic) the more than cost-effective, and still reliable. While it may seem most cost-effective to buy in a card list (which may be sold as a sample), it is highly likely that the forgetful quality of the list, and the resultant low response rate will produce highly misleading and perfidious results.A larger sample is better than a smaller one, but not in fill proportion for example, for the analysis to be twice as good, a sample requests to be quartette metres as large, and to be three times as good, nine times as large. A professional agency will be able to advise on the way to achieve the outstrip balance between quality, quantity and cost in sampling to produce reliable findings.Quantitative info CollectionDifferent methods are used to go ahead with a decimal research including telephone, postal , on-line and face-to-face methods . In addit ion, observation studies are growing in popularity. Each has its pros and cons, depending on the time and budget constraints and objectives of the research. For example, postal surveys or self completion surveys are likely to be recommended only in certain circumstances.Quantitative Question-DesignVery distinct skills are required to undertake qualitative or quantitative research effectively. Researchers have to be able to design questions which are clear, consistently interpreted, widely understood, unambiguous, meaningful, relevant and tightly defined a more difficult task than it may appear to outsiders. In addition, the full questionnaire must be capable of extracting rich and relevant information which will help managers to make more effective...Therefore , the need is for smaller but focused samples rather than large random samples , which qualitative research categorizes data into patterns as the primary basis for organising and reporting results.4.It certainly seems reasona ble to suggest that one may have a better understanding of a community members situation by reading a descriptive qualifying than just looking at demographic statistics(Kruger,2003)